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Combining the best of ancient wisdom, modern science & well-being technology to make you thrive. Well-being is the foundation for optimal performance. It shouldn't be a trade-off.

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"Well-being and high performance can co-exist without compromise."

One drawback of being a top-level leader or an established entrepreneur is that it hides your challenges. Whilst you experience being stuck in a vicious cycle of distress in your inner world, people applaud you in the outer world. Often success comes at a big price – it has been traded for your mental health, relationships, and/or optimal performance. It is a paradox a lot of leaders live in. What got you to your level of success, won’t get you to the quality of life you're longing for: a life where your overall well-being and optimal performance as a leader co-exist without compromise.

Mind Avenue ™, founded by Michelle de Bruijn, is pioneering in the field of Executive Well-being with a unique method rooted in ancient wisdom, cutting-edge science, and personal brain-data measured and trained with well-being technology called neurofeedback.

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What we offer
Highly personalized and tailor-made neurofeedback training to rewire the brain as the foundation. Executive coaching and regenerative retreats for lasting life and leadership transformation.

In a constantly changing world with high demands for leaders, Michelle firmly believes in a radical new approach to executive well-being and optimal performance. A recent study showed that 72% of entrepreneurs and 49% of CEOs self-reported struggling with mental health conditions.

Conventional leadership methods or mindfulness practices won’t endure the daily challenging episodes leaders have to face.

If you’ve tried other methods that failed, this might be for you!


Whether you’re looking for an executive coaching or a retreat program, the foundation of every program is a qEEG-created brain map, a visual topographic map that shows the electrical activity of your brain during an assessment that targets your well-being and performance goals. 


Inspired by the quote of HH The Dalai Lama; "Do not try to use what you learn from Buddhism to be a Buddhist; use it to be a better whatever-you-already-are", Neuro-Buddhism  was born. It's a secular approach to develop a mind like monk, sharp, clear and compassionate, in a high paced and demanding society. 

Our expertise

Michelle de Bruijn

Michelle de Bruijn is a vibrant executive Coach, keynote Speaker, Founder, and Chief Visionary Officer of Mind Avenue, the Executive Wellbeing Company she founded to help c-suits and established entrepreneurs improve their well-being and optimal performance without compromise.

She’s a lifetime student of Tibetan Buddhism and started studying meditation very young. She guided more than 10.000 people on meditative journeys at festivals and corporations.

Being trained in, i.a. contemplative psychotherapy, she incorporates science and secular Buddhism in all her work. 

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Keynote anchot

Workshops &
Meditation concerts

Powerfully integrating cutting-edge science, well-being technology with the practices of Tibetan buddhist monks, Michelle bridges the wisdom of ancient times with the modern day needs to prioritize corporate well-being. 

She will show how technology can improve life and leadership, guide audiences into meditative states, inspire conversation and most importantly, she introduces new perspectives and gives actionable strategies to reach optimal performance and well-being. 


in life & leadership

 In this thought-provoking talk, we will explore the intersection of secular Buddhist psychology, modern science, and wellbeing technology, and how these insights can be applied to enhance our personal and professional lives. Discover how ancient wisdom and modern technology can come together to create a brighter future.


Learn how to cultivate mindfulness, emotional intelligence, and resilience, and how to navigate the challenges and opportunities of the 21st century. You will also learn about the latest developments in remote neurofeedback, and how it can support your personal, emotional, and mental growth and leadership success.

Heart intelligence

A fundamental missing element in optimal performance and well-being for leaders and their teams is the ability to access their heart intelligence, the core operating system within the human body. It is one of the most significant sources of power within us. In this Keynote, Michelle shares the method to cultivate heart intelligence used by leaders of the US Navy, NASA, Boeing, Stanford University, and Fortune 500 companies.

Discover how to access the heart's intelligence and cultivate emotional intelligence, resilience, and well-being.

You will learn about the latest research on heart-brain communication and the practical tools and techniques of the HeartMath system. These tools and techniques have been proven to support stress management, improved performance, and overall well-being.

Silent State meditation concerts

A unique and immersive experience – this concert combines classical visualization techniques with music from modern-day artists, creating a tailor-made journey of inner exploration and transformation. Our concerts have been featured at major festivals such as Down the Rabbit Hole, and Burning Man and in collaboration with RY X and corporate events.

In this concert, you will be guided by an experienced instructor who will lead you through a series of visualizations and 3D music designed to help you relax, recharge, and reconnect with your inner self. You will receive the concert through noise-canceling headphones allowing you to fully immerse yourself in the experience and enjoy the benefits of deep meditation. 

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“Not only were her points insightful, actionable, and relevant, but her stage presence emanated the calm she was speaking about helping her clients achieve. She clearly walks her talk."

Cassa Grant, San Francisco



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