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Our mission is to elevate the well-being of humanity, one leader at a time.

At Mind Avenue, we are on a mission to elevate the wellbeing of humanity, one leader at a time. We believe that by helping executives, entrepreneurs, and other leaders optimize their mental, emotional, and physical health, we can create a ripple effect of good in the world. That's why we offer innovative solutions that combine the best of Buddhist psychology, modern science, and wellbeing technology. Our goal is to help these leaders thrive personally and professionally, making a positive impact in their businesses and communities. We believe that when overall wellbeing is prioritized, optimal performance will naturally follow.




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Well-being and high performance can co-exist without compromise. 

Michelle de Bruijn is the founder of Mind Avenue, an executive coach trained at Ashridge Business School, a well-being technology practitioner (Neurofeedback & HRV training), and a corporate trainer with over 15 years of experience working with leaders from various industries. She has developed a unique coaching approach that combines applied neuroscience, psychology, well-being technology, and Buddhist philosophy to help individuals achieve deep inner transformations that drive sustainable behavioral change. As a certified meditation teacher with a lifelong interest in Tibetan Buddhism and human behavior, Michelle is inspired by the Buddhist philosopher Śāntideva's belief that happiness should be pursued for oneself and the benefit of others. With Mind Avenue, Michelle aims to bridge the gap between ancient wisdom and modern science by combining Buddhist psychology with cutting-edge well-being technology to help individuals improve their well-being and brain health, help understand themselves better, build healthy boundaries, achieve balance, and thrive in both their personal and professional lives.




Earn to give

Over 50 years of neurofeedback research made accessible, practical, and applicable with our partner Myndlift.

Over 2000 years old wisdom from ancient philosophy made secular and relevant for the modern-day leaders



As a business, our impact is primarily felt through the services and products we provide to our clients. However, we also recognize the importance of giving back to the community and making a positive difference in the world. That's why we are committed to earning to give, which means we donate 10% of our revenue to an Effective Altruist foundation. This allows us to not only support our clients and grow our business but also contribute to important causes and make a positive impact on society

  • What is neurofeedback training?
    Electroencephalography (EEG) neurofeedback is a type of biofeedback therapy which measures and records the brain waves. The user receives visual or auditory feedback which help to train the brain to better regulate its activity. Neurofeedback has been used in clinics around the world for decades, and clinical research has shown it to be effective in treating many neurological conditions with lasting results.
  • Can I do Neurofeedback training from home?
    Neurofeedback can be done remotely using a wearable device and a mobile app while our neurofeedback practitioner monitors your brain activity and progress remotely. You’ll be able to train remotely with close supervision.
  • In neurofeedback training safe?
    Yes. Neurofeedback is a non-invasive technique which helps a person learn how to control, or self-regulate, their brain waves. The headset is simply used to listen to and record the brainwaves, it doesn’t transmit or otherwise change anything in the brain. Through the process of simply wearing the headset and playing the games the brain will teach itself to better regulate its activities.
  • What is used in the training?
    Our neurofeedback training requires an EEG headset that is placed on the head. Once connected, you can start playing games that are controlled by your brainwaves. Through playing these games, your brain will learn to better regulate itself.
  • What is the evidence behind neurofeedback?
    Neurofeedback was first discovered in the 1950’s as a form of operant conditioning, in which the brain changes its activities as a result of stimuli, or positive or negative feed-back. See more information on research in this blog page.
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