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Michelle de Bruijn

Michelle is an executive coach trained at Ashridge Business School and a corporate trainer with over 15 years of experience working with leaders from various industries. She has developed a unique coaching approach that combines neuroscience, psychology, well-being technology, and Buddhist philosophy to help individuals achieve deep inner transformations that drive sustainable behavioral change. As a certified meditation teacher with a lifelong interest in Tibetan Buddhism and human behavior, Michelle is inspired by the Buddhist philosopher Śāntideva's belief that happiness should be pursued for oneself and the benefit of others. Through her company, Mind Avenue, Michelle aims to bridge the gap between ancient wisdom and modern science by combining spirituality with cutting-edge well-being technology to help individuals discover their true purpose, understand themselves better, build healthy boundaries, achieve balance, and thrive in both their personal and professional lives.

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Michelle de Bruijn - Wellbeing Technology HRV
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Her Mission with Mind Avenue Is to Create a Regenerative Future, one leader at the Time


Years corporate coaching and training


Years of Buddhist practice


people guided through meditation


Satisfaction Rated by Students

Our mission is to create a regenerative future from the inside out, one leader at a time, by empowering executives to become the change they wish to see in the world. Through education, mentorship, and support, we will help executives and their organizations develop the skills, knowledge, and confidence needed to drive positive, sustainable change in their lives and the world around them. We believe that well-being and high performance should be closely linked and will focus on enhancing ancient wisdom and modern science, utilizing well-being technology to create a more just, equitable, and regenerative future for all. Our goal is to create a ripple effect of positive change that spreads outward, improving the lives of leaders and communities worldwide.

Her Core Values

We practice what we preach


We believe in doing the right thing, even when no one is watching. We strive to be honest and ethical in all aspects of our work. We seek to build trust and respect with everyone we interact with.


We strive to be understanding, empathetic, and kind while taking into account the needs of all beings and the earth. Our commitment to compassion allows us to foster meaningful relationships and create a more inclusive environment.

Earn to Give

We believe in using our resources to make the world a better place through effective altruism and earning to give. We strive to maximize our impact by donating responsibly to causes that are proven to have the greatest positive effect on humanity. We hope to inspire others to join us in our mission to use our resources to make a real difference in the world.


Our core value of regeneration is rooted in the belief that we can create a future that is brighter and better than our past. We strive to be a catalyst for positive change, empowering our community to build a more equitable and sustainable world.


We believe in fostering and nurturing a passion for excellence in all that we do. We strive to be creative, innovative, and resourceful in bridging ancient wisdom with modern science and technology, and to foster a culture of collaboration and respect.

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